A Michigan company encourages its customers to look good and to do good in the community … all at the same time. The custom design handbag company also takes a unique approach to business by allowing its customers to design the handbag they want online and then have the item shipped to them.
Michelle Thelen launched the online based custom handbag design company LucyGrey.com today. Her idea is to provide discriminating customers with a unique handbag that offers distinctive styling and extra rich fabrics. The 42 year old entrepreneur says “This is affordable couture” and the customer can create something that matches her lifestyle and sense of fashion exactly.
Each handbag design is named after a city in Michigan and has some facts about that city included. There are 12 different bag design templates to choose from.
The finished product when shipped includes small cards embossed with a “random act of kindness” that the customer is prompted to carry out. The company’s unique selling proposition is to brand themselves as a socially responsible marketer and one with remarkable fashion sense.
“This is what sets us apart,” she says of the bags’ call to action. “If we can get just one woman to be more thoughtful and complete this act, we enable a better community. Handbags have no boundaries. Every woman has one.”
Once the customer chooses her style of bag, she is then able to use it as a blank canvas and paint a picture that is truly unique to her. As she goes through the step by step process, she is then able to choose the main fabric, accent fabrics, and then has the options of additional straps. Furthermore, the website is extremely user friendly and very warm and welcoming.