Starting this fall Staples says it will start retailing Amazon’s best selling product … the Kindle wireless reader. All of their 1500 stores nation wide will carry three different models ranging in price from $139 to $379.
The popular e-reader can wirelessly download digital documents like newspapers, books, blogs, and magazines and display them on a small screen. The Kindle can hold hundreds of documents in its memory making it a small portable paperless library.
Earlier this year Target corp also reached a deal with Amazon to sell the very popular Kindle readers within the Target store network. Previous to the Target distribution agreement Kindle had only been available through Amazon’s online store.
Amazon is trying to find brick and mortar type stores to distribute their product because competing products offered by Barnes and Noble Inc. and Apple Inc. ‘s ipad have seen e-readers cause the sale of ebooks to sky rocket in the publishing industry.
Estimates from Forrester research suggest that since Amazon introduced the e-reader concept in 2007 that about 5 million kindle’s have been sold.
Barnes and Noble’s competing product is called the Nook and is distributed off line through Best Buy Co Inc. It’s estimated 1 million units have been sold since its introduction last year.